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The Four Pillars of Cloud Partnership Work

To generate a robust sales channel with the cloud, you must address four cloud partnership pillars: Sales, Business Development, Partnership Enablement, and Marketing.

Jonathan Avital Jun 2, 2026 12 min read
Cloud StrategyISV Insights+3

AWS Competencies: An Extremely Overlooked Sales Growth Lever For ISVs?

AWS Competencies drive up to 220% revenue growth, yet many ISVs overlook them. Learn how they boost sales, build trust, and unlock AWS co-sell opportunities—plus a checklist to see if they’re right for you.

Jonathan Avital Jun 8, 2026 10 min read